Battlefield 3 was revealed on 3 February 2011 by Game Informer. The coverage included information on building the game and interviews with the developer DICE, as well as three trailers: a teaser and the first two parts in a series of gameplay from the level "Fault Line". Several other trailers were released showing different aspects of the game, including both single and multiplayer, as well as emphasizing the new engine. On 16 August 2011, co-op gameplay and a "Caspian Border Multiplayer Gameplay Trailer" were shown at Gamescom 2011 illustrating the co-op mode and the first footage of air combat, respectively.
Trailer releases gained momentum in the week before the release of the game. EA released a multiplayer trailer which showed the variety of maps available in multiplayer, with short scenes of actual gameplay. It also featured shots of a map that is included in the "Back to Karkand" downloadable content (DLC). EA released a launch trailer, showing off the various missions in the single-player campaign.
EA CEO John Riccitiello stated that Battlefield 3 is aimed at competing with the Call of Duty series. EA planned on spending over $100 million on a marketing campaign for Battlefield 3. Electronic Arts stated that Battlefield 3 is a "flat out superior" to Call of Duty. EA has said it is going on the "offense" in regards to its marketing on Battlefield 3, saying that it started its campaign early to establish a "beachhead". Anyone who had watched a trailer for the upcoming film Act of Valor through the official Battlefield 3 website could receive free downloadable dogtags for use with any version of the game.
During E3 2011, the Thunder Run trailer was unveiled, alongside two gameplay trailers set on the multiplayer map Operation Métro. Following the huge success of the three trailers after E3, a new trailer, the Caspian Border gameplay trailer, was released after being shown at Gamescom 2011, showcasing jet and vehicle gameplay.
In late September 2011, during the build-up to the Open Beta, a new trailer, set to the rap song "99 Problems" by artist Jay-Z, was revealed to be a new TV ad. The final three trailers for the game were released in the week before its release - a multiplayer trailer, a story trailer, and a live-action/gameplay trailer - each being well received by the gaming community. In the live-action/gameplay trailer, a new tagline was introduced - "Is it real? Or is it Battlefield 3?"
We saw the first footage of Modern Warfare 3 at a press event before E3, and the press compared notes after the presentation was over. The response was unanimous: the game looked competent, but so far there was very little to get excited about. Contrast that with the first reveal of Battlefield 3, which consisted of a trailer that was split into pieces before it was released to the public. It showed off the game's use of the Frostbite 2 engine, the improved animation system, and set the tone for the game. The most recent multiplayer trailer is jaw-dropping.
Battlefield 1943, a multiplayer only digital-download title, was released in 2009, returning the series to the theatres of World War II. It is a scaled down entry for Xbox Live Arcade and Playstation Network download, featuring 3 infantry classes, 3 Conquest maps and one map exclusive for the new game mode Air Superiority.
Battlefield 3 will be available Oct. 25, 2011 in North America for the PlayStation®3 computer entertainment system, the Xbox 360® videogame entertainment system and the PC. PC gamers will be able to download the Battlefield 3 Limited Edition at Origin (powered by EA) as well as over 100 digital retailers worldwide. For a complete list of worldwide digital download partners, please visit www.battlefield.com/digitaldownload. For the latest news on Battlefield please visit www.facebook.com/battlefield or follow us on Twitter a www.twitter.com/battlefield. 2b1af7f3a8