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The Hallmark Cards company also has offices in Norway, England, the Czech Republic, Hungary, and Slovenia, as well as the former Czechoslovakia. Hallmark is the largest greeting card company in the world.
Since its founding, the company has gone through a number of economic and market changes. In the early days, the cards were sent from Kansas City to local post offices. Eventually, the mail service companies, including the American Postal Savings System, were forced to consolidate, and in the mid-1990s, Hallmark took over their mail-service operations. In 2011, the company sold its bulk mail-service business to Canada's Winnipeg-based Direct Mail Services. And in 2011, Hallmark U.S.A. (including Hallmark Greetings) closed its headquarters in Colorado Springs and moved to Kansas City, leaving the original Norfolk headquarters as Hallmark Communications, Inc.,.
The company had its first card-manufacturing plant in 1936 in East Aurora, New York. In 1970, the company opened a second plant in Aurora. Both plants were closed in the mid-1980s. In 1990, the company opened a plant in Louisville, Kentucky, and, in 1991, it opened another in Kingsport, Tennessee. These plants have since closed, leaving Hallmark's headquarters in Kansas City as its only manufacturing plant.
The company was known as Hallmark Cards and Stamp Company before it was acquired by New York City postal worker Ben Bass in 1924. Bass had been spending holidays working at the company's winter quarters, and found the material on display and the cards on sale to be interesting. After Bass' death, the company became Hallmark. After World War II, the company introduced the first ever holiday greeting cards on a roll (the cards were produced on a wide-tracked machine).
In April 2012, the company sold its in-house greeting card business to longtime partner Family Christian Stores. The transaction, conducted by Hallmark Hall of Fame licensee, was valued at $1.1 billion. The deal created a new company, Hallmark Cards, owned by Family Christian Stores, which is now the exclusive licensee of the Hallmark Hall of Fame. The company also acquired The Brubaker & Chandler Company, manufacturer of picture frames and other home decor products.
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